潜水简介：
- Hormel Foods Corp. announced three new product lines during a presentation with investors last week. The company set a goal of making $3 billion in new product sales between 2000 and 2016.
- 为了实现这一目标，Hormel的公司创新团队开始与该公司的杂货产品品牌团队和市场营销和研发部门合作，以创建可以推动Hormel在零食行业前进的产品。
- 零食食品的旅途趋势以某种方式激发了每种产品的启发。
潜水见解：
Hormel于2013年收购了Skippy花生酱品牌，此后，该公司已经为该品牌推出了新产品线。但是，没有一个像Hormel的新Skippy P.B.叮咬是受糖果公司最近进入未包装咬合大小的小吃的启发的启发。在这种情况下，Hormel在食品行业的内部和外部汲取了灵感，以创建其新产品。
James Splinter, group vice president of Hormel’s Grocery Products unit, said, "I’ve heard numbers that when the candy industry moved to bites, they’ve seen it to be as high as 25% incremental in terms of their overall category performance. And so that’s an opportunity for us. We think bites are very on-trend, and we hope to capture this proportion and share that."
Hormel垃圾邮件零食的另一种新产品使用专有技术来制作各种口味的干肉叮咬，所有这些都是响应快速生长的干肉类零食类别。类似的新产品Jennie-o所有天然火鸡胸棍，是单独包裹的干肉棒的四种口味。
蛋白质和可移植性在水平的两个关键因素mel's most recent innovations and are direct responses to consumer trends.
