潜水简介：
- Plant-based foods, particularly dairy, are a sweeping industry trend with both cost and health implications that could upturn long-dominant categories, Adam Lowry, co-founder and co-CEO of pea-based milk maker Ripple Foods, said at Fortune's recent Brainstorm E summit. Plant-based dairy is inherently lower-cost than traditional dairy, he said, so as plant-based companies like Ripple Foods scale, they can pass those cost savings onto consumers, which will further drive category growth.
- Brightfarms首席执行官Paul Lightfoot在《财富》峰会上说，尽管当地食品尚未超过有机食品的销售，但需求更强劲。他预计，当地食品将在未来几年看到类似的增长模式，这受到Brightfarms等公司的刺激，该公司在超市或附近开发了温室农场。
- 随着消费者变得更加感兴趣，并担心购买产品中的产品，透明度的呼吁也变得更加强大。“产品胜过品牌，”坎贝尔Fresh（Campbell Fresh）首席营销兼创新官Suzanne Ginestro在《财富峰会》（Fortune Summit）的一部分。
Dive Insight:
消费者轻松访问大量数据以及制造商和消费者之间的双向对话的增加已突出显示需要更高的透明度Ginestro说，专注于产品和成分质量。坎贝尔led the charge for GMO labeling among major manufacturers在《佛蒙特州强制性标签法》之前，该公司最近committed to discontinue use of BPA in its packaging。
According to Lightfoot, the growth of locally-sourced foods to meet increasing demand will be about manufacturers forming partnerships with retailers: "Local is often a marketing strategy, not a supply chain strategy," he said.
制造商已开始突出市场营销中的本地成分，以更好地将消费者与产品联系起来。General Mills的Cascadian Farms品牌最近接受了a packaging overhaul that highlighted its farm roots促进品牌的背景故事和真实性。其中包括一个标签上的“访问我们的家庭农场”邮票，鼓励消费者更多地了解该产品成分。
但是，通过与零售商合作并与供应商紧密合作，制造商可以调整供应链，以使本地成分采购成为可能，但在快速增长的细分市场中提高销售额。
在伦敦最近举行的一项行业活动中讨论的其他趋势包括美国企业家作为行业创新的领导者；用于foods' genome确保安全；分散分配交付模型减少食物浪费;data-driven为消费者量身定制的内容和产品体验；并提高了透明度the growth of e-commerce。
