潜水简介:
AB InBev plans to expand its no-alcohol and low-alcohol beer offerings so customers have more choices,according to FoodBev。
CEO车los Brito在fourth-quarter earnings call3月1日，无酒精和低酒精产品现在约占公司总投资组合的8％。布里托说，啤酒巨人计划有20% of its sales volume coming from its low- or no-alcohol portfolio by 2025, the publication reported.
Brito指出，美国市场在该公司的活动中没有太多的活动，因为它一直忙于其他产品，而在其他市场中进行了无酒精和低酒精项目的测试。他补充说：“您可以确定其中一些事情将很快迁移到美国。”
潜水见解：
AB Inbev认为无酒精和低酒精啤酒是其核心产品的销售可以转向的有前途的增长领域continue to slumpin the U.S. And the beer giant may be right. A study it did in the U.K. in 2016 found近三分之一的英国消费者had tried alcohol-free beer and many couldn't tell the difference. That's important because many people still want the taste of beer even if doesn't contain the buzz-inducing alcohol.
这些产品的最新趋势是由千禧一代驱动的，其中许多人想要更健康的饮料，以及其他任何想因各种原因而享用酒精的人，但仍然欣赏啤酒风味。低酒精和无酒精啤酒的生产中不必牺牲口味according to some craft brewerswho have entered the market. They say their products have a full flavor because they're made without alcohol rather than being produced in the usual way and then having the alcohol removed.
啤酒公司还可以从生产无酒精和低酒精产品中受益，因为零售价与普通酒精啤酒相同，但它们aren't taxed as heavily。
AB Inbev在2014年说it had a responsibility to encourage consumers to make smart drinking choices by offering no-alcohol and low-alcohol product options, while also making health information available about the products. At the time, the company said it defined no-alcohol beers as containing between 0% and 0.5% alcohol by volume and lower-alcohol ones as having between 0.51% and 3.5% alcohol by volume. Regular beer typically has 5% alcohol by volume, and light beers usually have about 4.2%.
U.S. sales of no-alcohol and low-alcohol beer products have picked up and are doing better than the higher-alcohol category.According to GlobalData他们的复合年增长率在2010年至2016年之间为5.2％，但在此期间，啤酒行业的整体不到1％。
几家较大的啤酒公司现在在该领域有产品, with Heineken launching its0.0% MAXXlast year and Coors offering its Non-Alcoholic brand. Guinness owner Diageo has Open Gate Pure Brew, and Carlsberg has been making no-alcohol beers since 2015.
If sales of these beers continue to increase and outpace regular beer products, it's likely we'll see even more no-alcohol and low-alcohol beers entering the market from both the big brewers and the craft breweries. With most large beer companies desperate to find ways to grow, these brews may be one way to do that.
