Martie, an online discount grocery store, launches with $3M in funding from Upfront Ventures

SAN FRANCISCO —

With an advisory board of members from Imperfect Foods and Hollar, plus backing from Upfront Ventures, Martie - a new online discount grocery store - launches in California.

Martie, the new online grocery store offering brand name pantry staples at 40-70% off retail, launches today,starting with delivery to California residents. Offering hundreds of quality brands such as Annie’s, Heinz and Kettle,Martie diverts perfectly good surplus pantry staples from going to landfill and delivers them directly to customers' doorsteps, making foods more accessible for everyone.

With no memberships or subscriptions, and 40-70% off always, Martie is committed to make foods more accessible through pricing and distribution in a time where food prices have increased by 4.6% in the past 12 months, and more than 13m American families are food insecure, reports the Bureau of Labor Statistics.

Compelled by the urgency of our collective food waste issue and the opportunity therein, female serial food and tech entrepreneurs, Louise Fritjofsson and Kari Morris, teamed up to provide a solution to the market. In the last 10 months, the founder-duo built Martie remotely, in which time both had a baby, secured a $3M in funding from Upfront Ventures, and signed on an advisory board of seasoned executives including former CEO of Imperfect Foods, Philip Behn.

“我们正在解决我们作为创始人自己遇到的问题。在共同推出了5个以上的食品品牌之后，与包装更改，季节性产品和订单变化的盈余库存价值之间的断开连接，以及可用的商店，造成30-40％的食品生产的食品。”- 发现的路易丝·弗里特乔夫森（Louise Fritjofsson）。

“This is a staggering 108 billion pounds of food that can be saved, and it’s a problem so deeply integrated into the full food production cycle that it will not be solved in itself” continues co-founder, Kari Morris.

作为唯一一家女性创立的在线杂货店，马蒂（Martie）的300万美元种子资金仅占仅2021年就已经涌入男性主导行业的10B美元的0.03％，即使杂货店购物者绝大多数是女性。根据皮尤研究（Pew Research）的说法，有80％的母亲是主要的家庭厨师和杂货店购物者。马蒂（Martie）期待代表女性的声音，并确保数字货架上有购物者真正需要的食品和价格。

Launching with over 400 SKUs from over 300 brands, Martie offers shoppers 9 stocked categories of shelf-stable goods such as coffee and tea, nut butters, cereal, pastas, soups, and more. By maintaining a banned ingredients list, shoppers can trust the high standard of quality foods and recognizable brands. With no membership or subscription costs, and a minimum of 40-70% off goods, Martie offers significant savings and convenience to customers.

“Martie is tackling two of the biggest challenges we as a society face today, as food waste is a sizable contributor to our global climate crisis as well as many American families are struggling to make ends meet,” says Kobie Fuller of Upfront Ventures. “We are excited by Martie’s winning combination of incomparable savings, ease of shopping, convenience of home delivery and positive impact on the planet. Martie will quickly become a household name and make a real difference in people's lives”.

Martie will first establish itself in its home state of California in Q4 of 2021. Future expansion includes nationwide delivery and an ever growing list of like-minded quality brands and suppliers.